Justin’s Barbershop® is also designed to be a part of the neighborhood it serves – adding a unique aspect of “giving back” that most hair care businesses do not embrace or provide.
I get asked this question all the time by people, “what’s the best way to drum up new clients at an affordable cost?”
There’s plenty of different ways to promote your business. However, in my opinion, getting involved with the community is the best way to not only get new clients, but long lasting clients as well..
Connecting with the people in your community is a great way to get your name out their whether you’re a new business in the area or have been there for years. Moreover, connecting with your community also preserves a positive image of you and your business. Maintaining a positive image in your area is an effective means of promoting business. You will find that being active in the community is not only interesting, but it is also a great way to grow your business by making people aware of the great services that you offer.
By donating a little of your time and/or services is a great way to make connections in the community where your business is.
The type of services you could provide may vary. For instance, food businesses donating a simple tray of food can go a long way. In addition, sponsoring local groups or events is a great way to get your name out in your community while at the same time giving back to the community. The key is to find out what your community needs and don’t be afraid to get creative.
For Halloween, this year we participated in the “trunk or treat” event in Brick, New Jersey.
The cost was very minimal and the results are well worth the time, effort and money we put towards that event. We gave out tons of candy, over 300 flyers, connected with active clients, clients we haven’t seen in a while and gained a bunch of new clients.
Not to mention, it’s a great feeling to hear people say throughout the night, “Hey that’s Justin’s I know them, they’re great” or “Hey guys we’ll see you next week, we have an appointment with so and so”.
Also, I’d like to point out the importance of having a Manager who truly cares about the brand and wants the success of the shop just as much as we do. It’s rare to find an employee who treats the business like it’s their own so when you find that employee make sure to let him or her know they’re truly appreciated and valued.
Our Manager, Esteban from the Justin’s Barbershop® corporate location in Brick, New Jersey contacted us about this event and took the reins on planning it out. So, you can bet anything he needed to make this event work we provided for him, even if it meant letting one of the barbers gel my hair up and paint my face!!
Don’t be afraid to go all in for your business and your employees.
Authors: Cheryl Hutchinson, Director of Franchise Administrations & Timothy D’Esposito, COO and Co-Founder