The dream of opening your own barber shop is no longer just a dream. John Caballero a 22-year old entrepreneur joined the Justin’s Barbershop® franchise family and opened his own Justin’s Barbershop® location this year in Morganville, New Jersey.
Justin, founder of Justin’s Barbershop ® starting cutting hair in his parent’s garage at age 13 after a friend complained about getting a lousy haircut. He took a chance and found that he had a knack for cutting hair, which quickly developed into a passion for learning the craft.
After years of working in the industry, many of them in his parent’s garage, Justin realized that the passion he had for cutting hair could be more than a hobby.
His parents thought he was crazy and really wasting his time. They would say, “you’ll never make money cutting hair in the garage” and wanted him to do something else. Justin tried doing other jobs like cutting trees or in construction, but hated them.
Justin’s clientele grew even bigger than he expected. There were lines of people waiting to get their haircut from him, a young kid in his parent’s garage. It wasn’t about the location, it was about the cuts and the experiences they had together. Of course, no one would sit in a hot garage in the summer or in the dead of winter if it wasn’t a great cut! Justin had so many different types of clientele from lawyers and doctors to some from more questionable backgrounds. Nevertheless, they all lined up and parked their cars all down his street.
Soon enough, his parents saw he could really make money and a career from this. However, his dad said he had to get out of the garage. His mom dragged him to school to get a license to cut hair and he could show his dad that he was on his to way building something for himself. Because of his father’s belief in him, he helped Justin open his first shop in 2005. Two years later, his brother, Timothy D’Esposito jumped on board and they built something truly great together – something anyone would be proud of.
Justin D’Esposito, Founder and his brother Timothy D’Esposito, Co-founder of Justin’s Barbershop® Franchise know how difficult it is to open just one business and they have succeeded in opening (5) five successful Justin’s Barbershop® locations. It wasn’t luck that gave them success. They realized that their success in expanding was due to their years of hard work in developing their systems and building a solid business model. They remain confident in expanding even further while producing quality haircuts and customer service at a competitive price.
Today, Justin’s Barbershop® offers traditional barbering services including regular haircuts, straight-razor shaves with hot towel service, line art styles, shampoos and coloring for men, women and children. Everything offered in an upscale, family-friendly and contemporary setting. Justin’s Barbershop® appeals to a diverse set of clientele with ages ranging from toddlers to senior citizens and from all walks of life.
The brothers understand some of the biggest challenges in opening a successful business or businesses is developing a strong business model, finding great business support and guidance on a conservative budget. That is why they are excited to give John Caballero that exceptional support, innovative ideas and expertise that have helped develop and shape their business. Through their franchise, they are now bringing all that great success to the masses by creating new businesses, jobs and growing the Justin’s Barbershop® Brand.
At Justin’s Barbershop® we continue to push ourselves to innovate and be leaders in the market, but we take pride in never losing touch of our roots.
“I started cutting hair in my parent’s garage. I look back and remember the times when it was 100 degrees in summer and 20 degrees in winter… It was crazy, I loved it and it wasn’t always easy, but it taught me a lot about drive and perseverance. I’ll never forget where I came from.” – Justin D’Esposito, Founder
Author: Cheryl Hutchinson, Director of Franchise Administrations
JB Franchise Group, LLC