If you didn’t already know it, the Justin’s Barbershop® in Jackson is the very first shop I opened in 2005 after my parents kicked me out of their garage. With no place to go, I had to open my own business to continue my barbering career.
The shop in Jackson is where I learned how to be a business owner, not just a barber. In the beginning, I of course made some mistakes, but I was able to learn from those mistakes and was lucky to have had great support from my family.
The same way my family supported me, is how I support my crew – they’re my family. Some of my best memories were made in that shop and we’re still going strong.
What I learned early is that employee culture greatly contributes to the overall success of your business and that was the start of how I built the Justin’s Barbershop® brand.
Your staff are your biggest representatives. They need to be enthusiastic and passionate about your business and the Justin’s Barbershop® brand. Your staff can be the best asset to boost positive awareness and recognition of the Justin’s Barbershop® Brand and your business.
Customers are drawn to brands like Justin’s Barbershop® because we share their values. Therefore, it’s important that you and your employees exemplify and illustrate those values to your clients every day.
Your employees will have a lot of different and diverse personality types and traits. Keeping the Justin’s Barbershop® brand culture consistent and positive in your business will help build solid interpersonal relationships between you and amongst your staff. When employees have things in common, such as, a feeling of shared ideals and values, they work harder and better together to achieve goals.
The great brand culture of Justin’s Barbershop® is a huge asset to your business. Keeping and adopting the Justin’s Barbershop® brand culture in your business creates a clear-cut differentiation between you and your competition.
Happy, motivated and passionately engaged employees are more productive at work. Align your employees with the Justin’s Barbershop® brand culture and values in your business. It’s important that they feel a sense of purpose and belonging and know their ideas are valued.
I want to introduce you to the great crew at Justin’s Barbershop® in Jackson, NJ. I’m so proud of everyone here and the exceptional work they do every day. I love the bond these guys have with me and each other. They aren’t just co-workers, they’re family.
There are several ways you can create and/or boost your employee culture. Here are a few tips you can use today.
When employees feel comfortable with you, their co-workers and at work, it will be displayed in their productivity and through the interactions they have with your clients. When your customers see how comfortable your establishment is and see the enjoyment your staff feels at work, they will, in turn, feel the same.
Everyone in your business should feel supported by you, your managers and your other support staff. It is key that you and/or your managers ensure that your staff don’t ever feel like they cannot reach out for support, help and guidance.
The Barber Industry is highly creative and it attracts very creative personality types. Our employees always have plenty of creative ideas and suggestions. In your business, make sure you let them voice and display these ideas to you. Also, offer your staff the time and chance to collaborate and innovate with each other. If you make it easier for your staff to follow their passions, be heard and have their ideas respected and taken seriously, they’ll continue to be more devoted to your business and to their daily work.
Authors: Justin D’Esposito, CEO and Founder & Cheryl Hutchinson, Director of Franchise Administrations
JB Franchise Group, LLC